Are You Avoiding Paid Advertising?
The importance of internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.
So if you have a traditional store or service, maybe it’s time to start building a proper online strategy so that you don’t get left behind. Not only that, you may be able to start adding some more strings to your bow by adding other easily accessible (and more profitable) products that already exist online.
Before you jump down my throat, I’m not talking about substitution here. Offline marketing remains a backbone, but ignoring the internet on the grounds that you do not have online products is a folie.
So, in case you’ve been living in a vacuum, I going to spell out your options below.
And for you online marketers who think the internet is free and have never put your hand in your pocket to pay for Ads…you should listen up to. This is why you are failing miserably. If your affiliates commissions do not even cover an advertising budget then you are on a road to nowhere.
Internet Marketing Defined
Internet marketing is the use of the Internet to advertise and sell products and services.
Within that definition here are your 6 Reasons.
In front of each one, put the words “I am not using…”
- Pay per click advertising
- Banner ads
- e-mail marketing
- Search engine marketing (including SEO)
- Blog marketing, and
- Article marketing
Each of these subject areas is important to consider prior to planning your internet marketing strategy. There is a good chance that you are ignoring several of them, which means your strategy has holes in it. At least it does if you intend building a long term, successful business.
Internet Marketing Provides Many Benefits
The power of the internet is actually something that can strike fear into your heart. Just the thought of putting yourself and your business on something that has global scale scares many local business owners into online paralysis.
Those that do adopt online tactics do so with little planning and no long term strategy. They limit themselves at throwing up a website, and at a push a Facebook page.
In reality the power of digital marketing is the things you do not see.
There are many advantages to having a fully executable internet marketing strategy. Most services that provide advertising now provide:
- Flexibility, and
All of this allows you to maintain your advertising cost across multiple platforms and gives you the ability to control customer acquisition costs. Moreover, marketing services are better able to track what marketing campaigns are working and quickly allocate their spending towards higher producing media placements.
Internet Marketing AD Options
As the Internet has expanded, so have the opportunities for marketing online.
Here we will take a brief look at each type of Internet marketing and explain the benefits of each.
1. Pay-per-click Advertising
Sites like Google offer pay-per-click advertising for anyone interested in getting their message in front of the right segment or prospective buyer. This method is highly targeted and offers one of the best and most popular forms of internet marketing. Marketers using pay-per-click advertising only pay a fee, based on the competitiveness of a keyword or ad title, when a link is clicked on.
2. Banner Ads
Once the king of Internet marketing, online banner ads have evolved to include animated and flash banners, but the premise remains largely the same. Marketers purchase a specified number of impressions to run on a single site or network of sites and are generally not guaranteed a specific number of clicks.
3. Email Marketing
Effective among current clients and prospects who have requested information from your company, email marketing is a well established means to communicate and marketing your products. However, be aware of CAN-SPAM requirements and contact preferences of those you plan to reach.
4. Search Engine Marketing
If you want web browsers to visit your site, then focusing on search engine optimisation (SEO) and search engine marketing is a must. No Internet marketing plan is complete without ensuring that your site is submitted and included on major directories like Google, Yahoo!, and DMOZ. The dollars spent on Search Engine Marketing of any type will pay huge dividends.
5. Blog Marketing
Getting mention of your site or information related to your products can quickly scale if you are able to effectively tap into the countless blogs that are being created everyday. It is essential that you focus your efforts on blogs covering topics relevant to your product or service offering.
6. Article Marketing
One of the most important aspects of Internet Marketing, is to improve the link popularity to your site and improve the awareness of your product or service offering. To do so, many companies are focusing on publishing valuable content and making it possible for other to post to their website’s.
Regardless of the Internet marketing strategy you choose, be sure to consider an integrated marketing strategy. Be sure that your internet marketing has a specific goal and is supported with a definitive plan and budget.
If much of the above remains a mystery to you, then maybe you need a little direction. If you are completely new to starting an online business, or need more information about things like Social Media and Website Traffic, then you should take a look here… See: Lessons.