The idea of guest blogging is to connect with the largest possible targeted audience.
So you don’t want to post guest blogs on random websites. What you are looking for are the largest, most popular and most influential blogs targeting your niche.
If you have been a regular reader of blogs in your niche, you may already have an idea of which websites fall into this category. What you are looking for are blogs that are “household names” in your niche area.
For example, in US politics, “Talking Points Memo” is one of the most widely-read blogs in Washington, D.C. So if you are targeting politics junkies, publishing a guest post on that blog would put your in front of a huge audience.
If your in the fashion niche, getting a guest blog on “The Sartorialist” would be desirable. Film critic? convincing a noted film critic to let you guest blog on his website would be an Olympic Gold.
Tapping into Blogging Communities
Regardless of which niches you, there is generally a thriving blogging community already running. Given the massive popularity of blogging, there are already many established, veteran bloggers writing about nearly every subject you could possible imagine.
Interacting with members of your chosen blogging community has numerous benefits. First, nobody knows better which blogs have high-influence than the rabid fans in your niche. So just ask them. Leave comments on their blog pages and look at their About page. Find their email address and send them a personal message.
Another benefit of interacting with other bloggers – and their readers – is building your reputation within your niche, especially if you have expertise you can bring to the community.
While there are millions of blogs globally, the subject matter within your niche probably revolves around a very small world after all. When you nurture relationships with key players within your blogging community, you can call on them for recommendations or referrals, ask them to provide testimonials, and encourage them to promote your reputation to other influencers in the niche.
How to Use Search Engines
In this Internet Age, all the critical information you need is only a mouse click away. Run a search for “Most influential [Your blog niche] blogs” or “Most popular [Your blog niche] blogs” and you are bound to get hundreds of lines of enquiry you can pursue.
You also can search for “search operators”, which are terms that are used to narrow or broaden a search. These include such words as “and”, “or” or “not”. For example, when searching for guest blogging opportunities within your niche keyword, your search could include:
- Keyword + “Become a guest writer”
- Keyword + “Submit a guest post”
- Keyword + “write for us”
- Keyword “guest post”
- Keyword “guest blogger”
- Keyword “become a contributor”
- Keyword “guest article”
- Keyword “guest column”
- Keyword “write for us”
- Keyword “contribute to this site”
- Keyword “write for me”
- Keyword inurl: guest
Another option is to use a tool such as BuzzStream. This is a website service that makes it easy to find other bloggers within your niche and build relationships with them. You keep also track of your interactions with them.
Inside Buzzstream, you can set up prospecting profiles and organize your blog contacts any way you like. For example by topic, country or keyword. The site will also provide you with URLs you can follow to check the blogs out further.
Best Places to Finding High Value Blogs
Yet another option is to visit blogs in your niche that you find useful or enjoy and see if they list/link to other blogs. Many bloggers will include a list of niche-related blogs on their own blog so that their fans can link to them.
If you know a blog has authority, has a high regular readership, and gets a lot of social approval signals, it’s a good bet that they recommend blogs having a similar status.
It is a safe bet that you will be able to glean a lot of information and be able to build authority in your niche using some of the techniques discussed here.
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