Understanding The Basics Of Content Marketing
According to the Content Marketing Institute, content marketing is a technique for creating valuable content in order to attract, gain, and engage a clearly defined audience – with the purpose of driving customer action.
Whether in print or on the internet, high-quality content has proven to be a powerful way to engage with an audience and drive sales.
The first step in content creation is to understand your mission. There are many potential reasons to create content such as building brand awareness, increasing audience loyalty, or driving sales.
If the mission is clear, it is much easier to create content that has focus.
Copy-writing Is a Skill
It is important to develop your writing skills or hire skilled writers to create your content. It should be seen as a craft, not as an afterthought or gimmick. Content should offer value and build meaningful, positive experiences for your audience.
Pay attention to content that you find interesting—or better yet, that made you take some action like signing up for an email list.
Examine the content to figure out what it was that worked for you. Do this on a regular basis and you’ll see your own content improve by leaps and bounds.
Curation Versus Branded
Content marketing experts advise that 70 percent of content should be curated (or valuable content) and 30 percent should be branded content. In other words, 70 percent of the content you write for content marketing purposes should be informative or entertaining and 30 percent should be promoting your products or services.
Write For Your Customers
Get to know your customer and audience well. Your customers are who you are writing your content for. The better you understand your customer’s tastes, desires and interests, the better you will be at writing content that they’ll find interesting.
Content marketing is about more than just the written word. Images can be an important and valuable part of your content marketing strategy.
For example, Instagram is an image-driven social media platform that has quickly become a popular content marketing tool.
Make It Share-Worthy
One of the strengths of Instagram is that it makes content very shareable. When you are creating content, aim for making your content share-worthy. The more shareable your content is, the more likely it is to go viral – which is a content marketer’s dream.
Ask Your Customers
Another great source of valuable, compelling content is user-generated content. Your own customers can be an amazing source of content.
For example, many big brands have their customers submit photos of themselves with the brand’s product.
Customers can also provide excellent content in the form of product reviews or testimonials. This kind of content provides social proof, which is very convincing. Customers trust each other’s opinions when it comes to products and services.
Consider The Quality
Whatever form your content takes, the most important consideration is quality. Strive to create content that you find compelling, shocking, emotional, or useful.
If you are not drawn to your own content, your audience most likely won’t be either.
Become A Content King
As Bill Gates once famously said, “Content is king.” There has never been a better time to create a content marketing strategy. Focus on high-quality, entertaining, and valuable content. You’ll find that you are engaging your customers and improving your sales results.