4 Steps for Getting People to Share Your Content
You can’t count on search engine optimisation and PPC advertising for all of your website traffic. You also need to get people to share your content.
This doesn’t mean that every blog post that you publish needs to go viral. But, there are steps that you can take to increase the likelihood of gaining additional shares.
The sharing of content is a form of word of mouth advertising. You get people to spread your content without having to spend a dime.
There are two main factors that impact the chances of a visitor sharing your content. This includes the psychological factor and the actual design of your site.
First, you should consider how to incorporate psychological triggers to get people to share your content.
There are two main emotions that encourage people to want to reach to their friends and family. This includes happiness and anger. Both of these emotions are easy to add to your content.
Happiness includes sub-emotions, such as amusement and laughter. So, telling a funny story or a simple joke is a great way to make an emotional connection with your readers at the beginning of your content.
Emotion And Sub-Emotion
Along with happiness, there are ways to evoke anger, shock, or surprise into your content. This includes providing startling statistics, highlighting a major problem, or presenting surprising information to your target audience.
Using these triggers in your content will help you connect with your readers. They will become more engaged with the content and will be more likely to share the info with others.
In addition to psychological triggers, there are certain issues to look at with the layout and structure of your content. If you’re dealing with a blog post or online article, you need to make sure that your content is easy to share.
When the process of sharing your post is too complicated for readers, they simply won’t share. This means that you need share buttons on your page and they need to be easy to see and use.
With some plugins, the buttons float on the screen as the user scrolls, so they’re always present. Others are static and remain stationary. If you use static buttons, place them at the end of your post, above the comments, so your readers can find them.
What Else Works?
The next step is to include a featured image. With Twitter Cards and Facebook Open Graph protocols, you can add specific details that are visible when a post is shared through Twitter or Facebook, including your featured image, the name of your site, the name of the author, and the date of the post.
When these shared Tweets and posts appear on Twitter and Facebook, users are more likely to share them with their friends and family. In fact, on Facebook, these posts will get 53 percent more likes and Tweets with images are 94 percent more likely to get shared.
As a final step, you should ask people to share your content. Including a call to action at the end of your post asking people to share this with others can increase your chances of getting a share by 51 percent.
Just make sure that the call to action comes across as natural, instead of pleading. For example, if you enjoyed this post, don’t forget to share it with your friends and family.
Content that doesn’t get shared will not have a major impact on your website traffic. While the use of SEO can help you climb search rankings, you’re going to miss out on a large portion of internet traffic if you can’t get people to share your content.
Start using these tips. Use psychological triggers, make it easy to share your content, include featured images, and remind people to share your content. Before long, you’ll be creating viral content and reach a much larger audience.
We're wired to act on our emotions. That's a good thing most of the time; it's part of what makes us human.
If you can relate to your customers, and their emotions, then they can relate better to you. It's a win-win, as you both benefit from sharing your opinions and sharing your content.