3 Free Web-Based Marketing Tools
If you have your own online business or want to promote your website and you don’t have much money … or any money, for that matter … you can either hope for the best and wait for web users to discover you.
Or, you can use one of these three free marketing techniques to drive traffic to your pages for no money at all.
The beauty of these free tools is that they can provide you with great results and all you have to invest is your own time and effort. They don’t require any financial investment at all.
So what are they? Well, the first one is a site you may have heard about or even used in the past. It’s called Craigslist.
What Is Craigslist?
If you’ve ever wanted to buy used furniture, look for a job, or even find romance, you may already are familiar with Craigslist. It’s the biggest and most popular free classified listing on the Internet in the US and elsewhere. It also is a great place to promote your website for free. But you have to know a few tricks.
Whatever your website’s niche, there’s a Craigslist category you can use to promote it. Craigslist hosts discussion forums on everything from health and beauty products to sports teams, from celebrities to dog owners.
And, you don’t have to pay to post on these forums. The only Craigslist postings that cost anything are help wanted ads.
Participating in forums related to your niche is a free, easy way to gain exposure for your website where people who already are interested in your niche are gathered.
Engage in conversations with other Craigslist users on the comment threads so you can promote your products and services, build your professional reputation, and identify prospective customers that you can convert into loyal fans.
Send Your Fresh Website Feeds To Readers
RSS feeds are another highly effective free tool for promoting your website or online business. RSS feeds are a family of web feed formats used to publish frequently updated works. They are sort of like a web version of a news wire service.
The biggest difference is that the content can be about anything. You can even include video, audio recordings, slideshows, info-graphics and other types of content.
Users who subscribe to free RSS feeds receive content delivered to their RSS reader as soon as it is published to the feed. Frequently, RSS readers are pasted to a desktop. And many people today are even posting RSS readers onto their smartphones and tablets so they can stay up to the minute while on the go.
You can promote your website using RSS feeds by offering your own RSS feed to subscribers. That way you can provide a constant stream of information about new products, price changes, availability, promotions and other things related to your business.
Choose from a variety of RSS aggregators to build your feed and offer it to your customers.
Politely High-Jack Other RSS Feeds
A second way is to provide your content via somebody else’s RSS feed, such as an existing local business group’s feed, an industry feed, a news feed or any other feed that will accept your content.
Whichever method you choose, make sure the content you provide is valuable and accurate and that you always include a link to your website.
Finally, there’s Technorati. It’s a search engine that is used to search blogs. It is based on the micro-descriptions, called “tags”, which blog creators use to identify the content of their blogs.
Technorati uses these tags to help users find blogs related to topics of interest to them.
If you have your own blog, Technorati is an excellent way to help people find your content. It also serves as the centralized site for everything having to do with blogs and offers articles and links to other sites involving blogging news and statistics. It even hosts numerous blogging forums in which bloggers can exchange information and ideas.
So, you see, you don’t have to have a lot of money to drive traffic to your web pages, at least not if you use these three free web-based marketing tools. With a little more research you're bound to find other great ways such as these to get your name out there and promote your business for a small budget.