Top 5 Digital Channels For ROI
When you want to increase the effectiveness of your marketing efforts, you need to look at the marketing channels that you are using. By shifting your focus to the solutions with the highest return on investment (ROI), you can get more out of your marketing budget.
This video is going to examine the top 5 digital marketing channels with the greatest return on investment.
What are marketing channels? This is a term that describes platform or media you use to market your business.
The most common marketing channels include email, websites, pay-per-click advertising, social media marketing, affiliate marketing, text marketing, YouTube, press releases, blogging, mobile applications, among dozens of other options.
Some business owners make the mistake of spreading themselves too thin. Instead of investing in as many marketing channels as possible, you should focus your efforts on the ones with the highest return on investment. So, here are the top 5 digital marketing channels.
Email Is Still Incredibly Effective
#1 The first marketing channel with a high ROI is email marketing. Email marketing remains one of the most effective options for increasing conversion rates and boosting sales. The average return on investment is about 44 dollars for every dollar spent.
Almost half of all consumers made a purchase last year based solely on a promotional email that they received.
How can you start using email marketing? You need to find a quality platform for handling your emails and managing your subscribers. There are many great options available with web-based dashboards. Once you’ve setup your account, you can begin building your subscriber list.
#2 Number two is mobile marketing. It’s estimated that about half of all searches performed on a mobile device result in a purchase. A growing number of people rely on their smartphones and tablets to browse the web.
If you’re not targeting the mobile audience, you’re not reaching everyone that you could.
Long- & Short-Term Strategies
#3 The third highest ROI marketing channel is search engine optimization (SEO). By increasing your search engine rankings, you can naturally increase your sales. But, this requires consistent and ongoing SEO.
Direct mail and traditional forms of advertising have a conversion rate of 1.7% while organic traffic averages 14.6%. You need to consider SEO as a part of your marketing budget.
#4 Number four is social media marketing. It isn’t necessarily the most effective solution for increasing sales, especially when short-term. The benefit is that it’s so affordable. It doesn’t cost a lot to set up a marketing campaign on social media or to put out new posts on a consistent basis.
Social media also helps to increase brand awareness and increase customer engagement.
#5 Number five is pay-per-click advertising. Some businesses have given up on PPC ads, believing that they’re not worth the effort. The truth is, PPC still offers a great return on investment. It’s quick and easy to setup and the results are almost immediate.
If you’re going to consider using PPC, make sure you do your keyword research. Good keyword research is key to increasing the value of your PPC campaign. Choosing keywords with low to medium competition and a decent search volume will boost the effectiveness of your PPC ads.
These 5 digital marketing channels aren’t your only options. They just offer the greatest return on investment. You should think about focusing some of your marketing efforts on these channels if you feel your current marketing strategy isn’t paying off.