Build a Website For Tomorrow
Many Internet marketers have made the mistake of presuming that once their website is up and running, their biggest job is over. In reality, it’s just beginning. To understand why, answer this simple question: How do you normally access the Internet? These days more and more people answer, “From my smart phone” or “Using my tablet.” Because of near universal WiFi and the affordability of mobile access devices, most web surfers today are accessing their sites and pages from a portable or mobile device rather than their laptops or desktop computers. That means that if you didn’t plan your website to be mobile friendly from the outset your new creation is essentially obsolete.
Present Critical Content Concisely
Unlike PC users, mobile users don’t want to download your entire pages. It’s just too much information, both for users and their devices themselves. Instead, they are looking for the key information they can access quickly, without having to click through several different pages. Have tried to click on a button on a smart phone you know that it can be difficult, if not downright impossible! That means your website needs to have a simple, streamlined version that mobile users can be diverted to. In other words, your content needs to be mobile-optimized.
Mobile Devices Have Become A 6th Sense… Literally!
Today, people don’t leave home without their smart phone and they are increasingly using their mobile devices more than they are using PCs and laptops – especially when looking for the products and services they want while out and about. If your business only has an optimised website, you are essentially shutting the door on the majority of customers using the Internet today. Because mobile devices have small screens and have small keypads, the mobile version of your web page needs to account for these disadvantages. Mobile friendly sites have optimised pages that can be easily read, provide the critical content at the top and be easy to navigate without a keyboard.
Advantages of Mobile Optimisation
When content on your site is mobile optimised, you not only open to a much larger spectrum of customers, but you also have improved tracking systems thanks to built-in technologies used by many mobile web providers. Accessing information to understand how page visitors behave on your mobile-optimised web pages can help you improve the effectiveness of your pages even more and give you the results you want.
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