The goal of any successful online marketing campaign…
is to get the maximum amount of traffic to your website as possible.
By giving away high-value products a reduced rates, you can turn a higher percentage of your visitors into happy customers. This technique is known as “visitor conversion” because it converts your visitors into either subscribers that opt-in to your list or buyers that find exactly what they are looking for.
Generally, you can divide traffic into two types: Paid and free.
Among the most popular platforms for paid traffic are:
- Buying ads on Google, Facebook, Bing and other popular ad providers
- Buying banner ads that appear on header, sides and lopwer content on popular websites related to your niche
- Buying lists of subscribers from other Internet marketers
Free traffic marketing techniques may include:
- Using social media to sniff out people who are interested in your niche, then attracting them to your website
- Participating in niche-related chat rooms, forums, social media pages and more
- Creating your own blog and producing content regularly about your niche topic (and providing a link to your website)
When to Use Paid Traffic vs Free Traffic
If you are just starting out, you can use free traffic methods to build your subscriber list so it attracts a lot of prospective customers.
Usually, you don’t have much of a choice. Unless you have deep pockets or investing partners, you aren’t going to have the cash to fund paid marketing strategies right away. Instead, you will need to work your way through the different free marketing strategies and start building a customer base. Then you can start making some serious money with Internet marketing.
This isn’t necessarily a bad thing. Every time you try a new technique, whether it is successful or not, you will have learned something and picked up new skills. The more you learn, the more experience you will gain.
There are very few successful online marketers that are also inexperienced. Most of them have struggled for years, and some even a decade or more. Learning through their efforts, and especially their failures.
The same concept holds true in the real world. It would be highly unlikely that a company would hire somebody fresh out of business school to be their CEO. Even if they did, their stock value would most likely plummet because of investor doubts.
Once you start building income streams, you can reinvest into paid traffic methods so that you can build subscribers and customer list even more quickly.
Free traffic techniques take longer to gain momentum. It can take weeks, months, and sometimes years before you get the type of response that provides you with enough revenues to fund your paid traffic marketing. Humorously known as getting your “PhD” – “paying his (or her) dues”.
Paid traffic campaigns can provide website traffic almost instantly. Using popular suppliers such as Facebook Ads or Google Ads, you can get serve up ads in front of highly-targeted potential customers immediately. You to attract visitors to your site within moments of you launching your paid traffic platforms.
Are All Traffic Techniques Are Created Equal?
Depending on your niche, some traffic methods work better than others. Good audience targeting will bring you results more quickly. The most cost-effective and rapid traffic generation methods are:
- Pay-Per-Click, Pay-Per-View and Banner Ads (Paid)
- Social Media/Blogging (Free)
- Forums, Ad Swaps and Safelists (Free/Paid)
- Joint Ventures (Paid)
Joint ventures are when you hook up with other marketers – usually those who works within your niche – and share promotion costs. Each promote the business to their own lists. Profits are then split depending on agreed percentages.
Joint ventures can be a good way to increase the mileage of your campaign budget dramatically increasing your reach. Partners can be found in many places online, and their are specific platforms operating services that bring Internet marketers together.
Buying Paid Ads
When you buy PPC, PPV or banner ads, you deal with external ad brokers, such as Facebook or Google, and you pay to present ads in front of highly-target web users.
With PPC, you only pay when users click through to your web pages.
With PPV and banner ads, you pay for a set number of impressions, or pages where your ad will appear.
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